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Friday, May 20, 2011

Link Exchange | Link Building | Add Link

Link Exchange | Link Building | Add Link

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Business Links


Link exchange or Link Building is a tool used in Online marketing. It raises PR making your websites positioned higher on the search results of Google, Yahoo, Bing and also Link Exchange Benefits gain you link from almost similar web sites and similar web sites linked to your rival sites.

Link Exchange or Link Building benefits include its cost free, efficiency and the added advantage of avoiding the advertising expenses. Both outward, as well as inward links must be from pertinent websites of quality. Creating and sustaining your own links page is part of Link exchange benefits. Besides, it is possible to introduce the existing links page and confirm that partner websites continue to retain their link with your site.

Thursday, May 19, 2011

How Far Would You Go for Your Company? - Finance and Accounting Jobs News and Advice

Main article Source: How Far Would You Go for Your Company? - Finance and Accounting Jobs News and Advice

Almost a quarter of 553 people surveyed in FINS' Sign or Decline question forum said they would consent to getting a tattoo of the company logo for their dream job.

While it comes as no surprise that some job hunters are willing to go the extra mile, employee loyalty has been declining over the years.

In MetLife's 9th annual Employee Benefits Trends survey, released last August, researchers found that 47% of employees felt very strong loyalty to their employer in 2009, compared to 59% in 2008.

"Over the last three years, employers have been doing more layoffs and furloughs, and employees still at the company are left picking up the workload," said Kathy Jacoby, assistant vice president of marketing at MetLife U.S. Business. Businesses cutting back have lowered bonuses, 401k matches, reduced raises and laid off staff. That's left many workers feeling overworked and underappreciated.

Employers are in denial about the decline in morale. The MetLife survey found that 51% of employers believe their staff is happy and satisfied, a number virtually unchanged since 2008. Employers "see relatively no change in employee loyalty," said Jacoby. "They think their employees are just happy to have a job."

Why is loyalty so important? It comes down to retention, said Jacoby. MetLife's survey found that one in three hoped to work for another company within the next 12 months.

"People are looking for employment elsewhere, which presents a competitive disadvantage for employers," said Jacoby. "Employees across all generations really do value workplace

Tuesday, May 17, 2011

Bing uses Facebook social data to strike at Google - Computerworld

original Article : Bing uses Facebook social data to strike at Google - Computerworld

Computerworld - In another shot at their common rival Google, Microsoft and Facebook are teaming up again to make Bing's search engine more social.

On Monday, Microsoft announced that it's working more Facebook information into Bing's search results, giving users a deeper look into their "friends" likes and dislikes.

This isn't the first time that Microsoft and Facebook have worked together to make search more social. Rather, it's an extension of those original efforts.

Before, Bing let users know if their Facebook friends had "liked" any of the search results they were seeing. Now Microsoft is giving a greater preference to "liked" search results in Bing's results ranking.

The search engine also is calculating how many people in general "like" certain search results, so it won't all be based on the user's friends. That's designed to give people a broader opinion base to help them make their decision.

Now Bing also will let users share their search results with their Facebook friends so they can enable their friends to vote on their favorites.

Analysts said these are good features for users who want to know what their friends, and even strangers, think about what car they should buy or where they should go on vacation.

However,it is also another way that Microsoft and Facebook can team up ( ) to go after Google, with its dominant search engine.

"Well it makes sense for Microsoft and Facebook to try to surround Google," said Ezra Gottheil, an analyst with Technology Business Research. "Right now, they're not competing intensely with each other, but they're both competing fiercely with Google. Of course, they would do this."

And the competition between Google and Microsoft and now increasingly Google and Facebook is intensifying.

Last week, Facebook was caught hiring a prominent PR firm to try to get news media sites to publish negative stories about Google's privacy practices.

Last fall, the battle lines were made clear. That's when Microsoft tightened its ties with Facebook, and the two companies joined forces to bring social features to search. It was a move that represented a big threat to Google's search standing.

Alone, neither Microsoft nor Facebook was expected to be able to take on Google with its massive coffers and dominant market position. But together, the two companies have a better chance of at least slowly chipping away at Google's search dominance.

"It makes sense. Enemy of my enemy... and all that," said Gottheil. "But I'm skeptical about this joint venture being the giant killer. I think it's more about chipping away at Google. I'm sure there are people at both companies thinking about ways they can work together to drain customers away from Google."

Google launches $3 billion debt offering - Sacramento Business, Housing Market News | Sacramento Bee

Orginal Article published on : Google launches $3 billion debt offering - Sacramento Business, Housing Market News | Sacramento Bee

Google Inc. added to its cash hoard Monday by issuing $3 billion in corporate debt at low interest rates. It's the first time Google has tapped the corporate bond market for money.

After paying its expenses, Google expects to get about $2.97 billion in proceeds. Management intends to use some of the money to repay short-term debt, and the rest for yet-to-be determined purposes. As of March 31, Google listed $3.2 billion in short-term debt, which consisted mostly of commercial paper.

The Internet search leader sold the notes in three-, five- and 10-year pieces: $1 billion carrying an interest rate of 1.25 percent and coming due in 2014; $1 billion at an interest rate of 2.125 percent and a 2016 maturity; and $1 billion at an interest rate of 3.625 percent that comes due in 2021.

Standard & Poor's rated the debt at 'AA-', which is four notches below the top triple-A rating.

Mountain View-based Google ended March with $36.7 billion in cash. The company has been putting more cash to use, making the commitment to hire at least 6,200 workers this year, the most in its 13-year history. Google also keeps a big chunk of its cash, nearly $17 billion, in overseas accounts to avoid paying U.S. taxes.

The company gave all its workers a 10 percent raise at the beginning of the year and then went on a hiring splurge. More than half of the new staff is working on products and services to supplement the search advertising network, which makes most of Google's money.

The new growth opportunities include video ads on Google's YouTube site, ads on smartphones, and more banner advertising to lessen the company's dependence on text ads that appear alongside search results and other Web content. The company also is spending more to promote its Web browser, Chrome.

Citigroup Global Markets Inc., Goldman, Sachs & Co., J.P. Morgan Securities LLC, Merrill Lynch, Pierce, Fenner & Smith Inc., Credit Suisse Securities (USA) LLC and Morgan Stanley & Co. Inc. are acting as joint book-running managers

The company's shares fell $11.13, or 2.1 percent, to close Monday at $518.42.



Read more: http://www.sacbee.com/2011/05/17/3632833/google-launches-3-billion-debt.html#ixzz1Mcf9Tcc7

Google launches $3 billion debt offering - Sacramento Business, Housing Market News | Sacramento Bee

Orginal Article published on : Google launches $3 billion debt offering - Sacramento Business, Housing Market News | Sacramento Bee

Google Inc. added to its cash hoard Monday by issuing $3 billion in corporate debt at low interest rates. It's the first time Google has tapped the corporate bond market for money.

After paying its expenses, Google expects to get about $2.97 billion in proceeds. Management intends to use some of the money to repay short-term debt, and the rest for yet-to-be determined purposes. As of March 31, Google listed $3.2 billion in short-term debt, which consisted mostly of commercial paper.

The Internet search leader sold the notes in three-, five- and 10-year pieces: $1 billion carrying an interest rate of 1.25 percent and coming due in 2014; $1 billion at an interest rate of 2.125 percent and a 2016 maturity; and $1 billion at an interest rate of 3.625 percent that comes due in 2021.

Standard & Poor's rated the debt at 'AA-', which is four notches below the top triple-A rating.

Mountain View-based Google ended March with $36.7 billion in cash. The company has been putting more cash to use, making the commitment to hire at least 6,200 workers this year, the most in its 13-year history. Google also keeps a big chunk of its cash, nearly $17 billion, in overseas accounts to avoid paying U.S. taxes.

The company gave all its workers a 10 percent raise at the beginning of the year and then went on a hiring splurge. More than half of the new staff is working on products and services to supplement the search advertising network, which makes most of Google's money.

The new growth opportunities include video ads on Google's YouTube site, ads on smartphones, and more banner advertising to lessen the company's dependence on text ads that appear alongside search results and other Web content. The company also is spending more to promote its Web browser, Chrome.

Citigroup Global Markets Inc., Goldman, Sachs & Co., J.P. Morgan Securities LLC, Merrill Lynch, Pierce, Fenner & Smith Inc., Credit Suisse Securities (USA) LLC and Morgan Stanley & Co. Inc. are acting as joint book-running managers

The company's shares fell $11.13, or 2.1 percent, to close Monday at $518.42.



Read more: http://www.sacbee.com/2011/05/17/3632833/google-launches-3-billion-debt.html#ixzz1Mcf9Tcc7

Google Talk Video Chat Review & Rating | PCMag.com

Source: Main article links: Google Talk Video Chat Review & Rating | PCMag.com

ith the rise of front-facing cameras on smartphones, the need for a good video chat app has increased, too. FaceTime and Skype 3.0 (Free, 4 stars) are currently the best in show, but they are only available for iOS devices. Android users have Fring (Free, 2.5 stars), Qik Video Connect(Free, 2.5 stars), and Tango (Free, 2.5 stars), and, while each app has interesting, innovative features, each also has one thing in common: poor video chat performance. Google has set out to rectify this with the addition of video chat to Google Talk, which will ultimately add a native, built-in video chat app to all Android devices. It's a step in the right direction, but it feels incomplete. The video quality is good, but performance is spotty. And Google needs to get this app into the Android Market if it wants to have a real contender on its hands.

Availability and User Interface
Right now, Google Talk with video chat is only available to users running Android 2.3.4. And right now, the only device running Android 2.3.4 is Google's Nexus S. So essentially, if you own an Android device, but it isn't a Nexus S, you're out of luck. Sorry. Google has not made it clear if this latest version of Google Talk will be made available in the Android Market, in which case it would reach a vastly wider audience. Hopefully that will be the case, as it is likely that many Android devices currently in users' hands will never see an update to 2.3.4—or the Google Talk video chat that comes with it.

seo tools | seo tips


Any successful SEO campaign must concern itself with keyword density. As search engines use keyword data to categorize a site's relevance, having the proper keyword density is crucial to webmasters and SEO experts.

This free keyword density checker allows users to analyze any URL for keyword density values for one, two or three word keyword terms. To behave more like a real website crawler, the free tool will attempt to filter out stop words as well when returning results.

Keep on Promoting

Jayde Admin

IN CASE YOU MISSED AN ISSUE:


Are you unsure about what pages to request links for? Do you need help determining how valuable additional web pages beyond your index page are? With the free Link Appeal tool, you can find out which pages are worthy of backlinking and which ones need improvement.

Links are still an important aspect of search engine marketing, so knowing as much as you can about your site in regards to which pages are worth linking to is imperative. Master your site's performance with the knowledge provided by the Link Appeal tool.



Want an easy way to know if your pages are search engine friendly? The Web Page Analyzer is a free and simple tool that will analyze the good and bad SEO aspects of your site.

Just type in the url you want to check and a target phrase. This tool will tell you if the target phrase appears in the header text, title, meta description and meta keywords. It will also give you some pointers in order to improve the SEO of your site. So go ahead and check it out now!



Linkbuilding is crucial to your success when it comes to SEO. Increasing the quantity and quality of incoming links help you achieve higher search engine rankings. Growing incoming links at a steady pace month-to-month is also very important.

With the Link Velocity tool from Further Search Marketing, you can track your linkbuilding progress month-to-month. At first, you will see the number of incoming links directed at your site, but in time you will get a graph that allows you to see the increase. This tool is accessible through free registration. 

Patience Is A Necessity When It Comes To SEO!

SOURCE : Original published article: Patience Is A Necessity When It Comes To SEO!

Patience Is A Necessity When It Comes To SEO!

Writing by Brick Marketing in SEO

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. You need to understand that it takes time to see results, and patience is a must-have.

SEO is a long term building process and is also continuous. The Internet never ends and is always changing; therefore it’s important to be aware of these changes in order to customize your website and SEO methods as needed. In order to be successful with SEO it needs to be done well and for the long term. If you can’t commit the time or resources you might as well not do it at all. It’s not a “one shot deal” kind of marketing strategy and it’s not something that you can just test out for a few months since oftentimes a few months is the amount of time that it takes to even see the smallest impact. Basically, you are never done with your search engine optimization.

In addition to using the right keywords and meta tags, you need to continuously work on your content and link building to be successful. It’s a good idea to write out and stick to a strong project plan that clearly outlines the tasks that you will complete by chosen dates in the future. There are many ways to build relevant links online including submitting a newsworthy press release to online publicity sites, social networking, blog commenting, and article marketing to name a few. Remember not to do too much too quick. If you have lots of content and links out of nowhere it can appear to be spam by the search engines.

SEO is a very complex process. The ultimate goal is to establish trust with the search engines, and that can only be done over time. The job is never done and you need to be persistent and have patience. If done strategically and correctly, it will be worth it.

Monday, May 16, 2011

Facebook vs Google


How Facebook's Dreadfully Executed Smear Campaign Against Google Has Increased Scrutiny Of Facebook's Own Privacy Issues

from the backfiring-in-a-big-way dept

It appears that Facebook's really weak (and childish) attempt to hire big-time PR firm Burson-Marsteller to run a smear campaign against Google is backfiring in even bigger ways. Beyond just making the company look bad and petty, the whole campaign turns out to have done the exact opposite of its intention. That is, the point of the smear campaign was to call into question Google's treatment of user privacy in its Social Circle feature, allegedly because Facebook was sick of being the focus of everyone's privacy concerns.

Well, consider that plan a huge failure. While most people analyzing Google's privacy setup with Social Circle say that Facebook's concerns are significantly overstated, the whole fiasco has actually resulted in more people questioning Facebook's methods of handling privacy, and they don't look all that good. In fact, Steven Levy points out that the attack on Google is so misguided, because even if Social Circle ended up being a privacy violation, the real problem would have come from Facebook, rather than Google:
But here's what makes the least sense -- if there were privacy problems about Facebook information in Google Social Circle (which has now been transformed into a different product called Social Search), they may well have been a result of Facebook’s own practices.

Facebook was griping that Google is getting information about its users without permission. But some information that users share with Facebook is available publicly, even to people who aren’t their friends in in their social networks – or even are members of Facebook. It’s not because outsiders raided the service and exposed that information. It’s because Facebook chose to expose it.
It appears this strategy is backfiring on multiple levels...


Sources: http://www.techdirt.com/articles/20110513/02183014260/how-facebooks-dreadfully-executed-smear-campaign-against-google-has-increased-scrutiny-facebooks-own-privacy-issues.shtml