B2B SEO is key to reaching prospective clients

Firms looking to reach local clients should consider boosting their B2B search engine optimization, as new research indicates many searchers start with broad keywords.

According to a new report from 15miles, which polled individuals looking for local companies, 45 percent of internet users don't have specific businesses in mind as they conduct internet searches. Instead, they start off with keyword queries to guide their browsing.

This means that if prospective clients are looking for a product or service, they are open to purchasing it from whichever sites appear first on the search engine. By leveraging B2B search engine optimization, firms stand a greater chance of reaching these potential partners, which could result in more sales and leads.
B2B firms looking to target mobile prospects may have better success using a variety of channels. The survey found that on-the-go Americans use a broader range of platforms, including search engines, business directories and social networks.
While clients may not have specific businesses in mind, they are often looking for specific products and services. A recent report from Performics indicates that 89 percent of internet users will modify their searches to find the products they are looking for, while another 89 percent would try their search on a different portal.