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Thursday, December 22, 2011

Media Tracking


Media Tracking

media tracking


The media Tracking servicespress clipping services or a clipping services  provides companies  with copies of media, news content, which is of specific interest to them and subject to changing demand; we provide documentation, content, analysis, or editorial opinion, specifically or widely. These services tend to specialize their coverage by subject, industry, size, geography, publication, journalist, or editor. The printed sources which could be readily monitored .The various types of media now available , with the development of Radios Fm, television- news channels,& internet ( Press Releases, Article Submissions, Social Medias. Media Tracking is generally used for collect content , it is also used to capture advertising content like display advt, classifieds, online Search engine marketing, social media advt etc.
Media Tracking have been variously termed over time, as new players entered the Industry, new forms of media were created, and as new uses from available content developed. An existing group may provide such a monitoring service, as it relates to their main purpose, while a monitoring agency generally provides such as their main business. 
The news monitoring industry provides government agencies, corporations, public relations professionals, and other organizations access to news information created by the media. Generally monitoring print, broadcast, and internet content for any mention of specific subjects of interest, a news monitoring company will analyze and provide feedback to their client in the form of press clippings, monitoring reports, and media analysis
Our media tracking keyword-specific tracking of print and online news and social media is designed to provide valuable information on your industry standing, competition, issues, markets, trends, and insights into the future.
  • Specific keywords are chosen for media tracking.
  • News clips are tracked for your company, competition, and the industry.
  • News is tracked and sent to by Email and Hard copies
  • All news tracking is stored for easy retrieval at a later date.
  • A Daily Media Monitor with these clips is delivered via email 
  • The summary of number of news clips tracked for the day is available for your referal.
Media Tracking: 

Keep track of reputation of any company, products or services and stay one step ahead by following the latest industry happenings which could directly or indirectly impact an organization’s decisions. 

  • B2B and B2C media monitoring is vital to every company
  • Changes to media strategy during crisis, product launches and events are simplified through proper and consistent monitoring. Companies who monitor are the quickest to take corrective media strategy actions if required to avoid PR disasters.
  • Media Tracking reports provide article coverage details,and key takeaway analysis (based on target country, this might include traditional and digital media sources)
  • Track company news, Competitor activities, Industry issues
  • Build sales leads, Develop marketing ideas.
  • Evaluate image, Monitor impact of advertising and PR.


Contact : pressnews@releasepressrelease.co.in | info@imediass.in

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