Published on October 5, 2010 by Last Click News
Search engine optimization (SEO) and cost-efficient marketing campaigns have allowed BBC to cut its annual marketing budget by more than £4 million, according to statistics from The Guardian.
BBC spent around £1.4m on digital display ads and more than £220,000 on paid search marketing last year.
With a £93 million budget last year, the news firm said that it spent minimal amounts for its online advertising.
BBC said that its main digital marketing campaign consists of SEO, Twitter feeds, and display marketing messages. These campaigns all hope to redirect users to their site.
The employment of the SEO campaign has allowed consumers of all ages to interact with the site. While working on a minimal budget, the SEO campaign has managed to maximize traffic numbers for BBC.
