The prime consumer is not watching TV or reading the newspapers. S/he spend time online & on SEARCH.
We reach the prospect when he is looking for you. So there is no wastage.
The interaction is initiated by the prospect – so we create pull.
The prospect MUST find you when he is looking !
We can track everything, so we know what works and what does not .
Allows us to fix what isn’t working .
You can measure ROI .
You get a lot of visibility online - FREE !
